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Air Max 90 Mid Winter Print

On Monday, the Warriors unveiled their yellow, alternate uniforms. They will be the first team in the modern NBA era to play in something other than a tank top.

Air Max 90 Mid Winter Print

"It's a unique step forward for our product," said Sal LaRocca, the NBA's executive vice president of global merchandising. "There is always an ongoing directive in any company in sports apparel to continue innovating and enhancing. There have been constant developments in sports performance and teams invest millions of dollars in providing things that help players perform better."

Golden State is already in the top 10 in merchandise sales, according to Welts. If fans take to the new alternate jersey, the franchise could see a boon.

the sales," Welts said. "This is all about the image of the franchise and being forward."

Warriors unveil jersey with sleeves

"I went 'Wow!' " Guber said of the August 2011 meeting. "It was a very profound change. And I think Adidas presenting it to us and giving us the option to be the first one to do this demonstrates our willingness to be inventive."

Will people take to a shirt jersey? Is this a gimmick waiting to be rejected?

Air Max 90 Mid Winter Print

"Frankly, with the technology available, we couldn't make it work," Welts said. "It was a lost opportunity. It's taken, what, 28 years to finally do it."

Bay Area fans will love this part: the uniform is made with 60 percent recycled material.

"I think it will be a trendsetter," rookie forward Harrison Nike Air Max 90 Ultra Br Mens Shoe

It's being called the "adizero NBA short sleeve uniform system." And Adidas boasts it as a revolutionary marriage between performance and aesthetics.

The NBA didn't, and still doesn't, allow players to wear sleeved shirts beneath their jersey. So Welts and then deputy commissioner Russ Granik worked with MacGregor Sand Knit, then the NBA's outfitter, to make a sleeved uniform.

"In the early '90s, I was part of the transition from short shorts to longer shorts," said Warriors president Rick Welts, who established a reputation as a pioneer in his decades working in the NBA office.

The Warriors' Harrison Barnes wears the team's new alternate uniform, which features a jersey with sleeves. (Photo courtesy of adidas)

The rationale is having a full shirt as the team's jersey allows people to represent their team in more settings. Unlike soccer, baseball and football, basketball uniforms are limited, from a fashion perspective, because they are sleeveless.

Representatives from the Warriors and Adidas say they have gotten nothing but positive feedback from the performance end.

The only remaining question is the reception of fans and the basketball community.

Welts tried to get the NBA to adopt a short sleeve jersey once before. In 1985, he saw an opportunity for a ground breaking uniform with Patrick Ewing coming into the NBA. The Georgetown star was Air Max 90 Mid Winter Print known for wearing a T shirt under his jersey, sparking quite the trend.

The "swingman" jerseys will run about $110, about $40 more than the traditional replicas. The authentic versions will be $300.

The Warriors will debut the new unis for their Feb. 22 home game against the San Antonio Spurs, which is being aired on ESPN. They will also wear them March 8 vs. Houston and March 15 vs. Chicago.

Air Max 90 Mid Winter Print

The uniforms are 26 percent lighter than their traditional counterparts, which Adidas said its research revealed was most important to players. They come with the ever popular moisture absorbing feature. The sleeves are made with stretch fabric that wraps 360 degrees around the shoulder to ensure full range of motion, because anyone who has played basketball knows how a T shirt's sleeve can interfere with a jumper.

"We didn't do this for Nike Air Max 90 White And Orange

Barnes said. "I think its something it will take people a little bit of time to get used to, but once they do it'll be good. As long as I'm able to shoot and move, that's all that matters."

This jersey was designed with the fan in mind.

Air Max 90 Mid Winter Print

The Warriors and Adidas, the official provider of NBA uniforms since 2006, worked together for more than a year to bring this concept to life. Several players tested them during their offseason and the Warriors have gone through full practices in them.

"It was the right moment, the right team," said Lawrence Norman, Adidas' vice president of global basketball. "Even more important, the right city. When you launch something as innovative as this that will change the way the players look on the court and the way the fans support the team forever why not launch it in the most innovative part of the United States?"

Air Max 90 Mid Winter Print

The new jersey is much less a T shirt than the next phase in the evolution of basketball apparel.

OAKLAND About 10 minutes into Adidas' pitch about an innovative new uniform with sleeves, Warriors' co owner Peter Guber had seen enough.

Air Max 90 Mid Winter Print

The shorts which have pinstripes inspired by the Bay Bridge have been modernized, too. The stretch woven fabric, pricked with thousands of holes, make the bottoms as lightweight and airy as ever.

Today's athletes prefer something fitted and comfortable, anything that gives any type of edge. As a result, compression shirts have become a staple in sports apparel. NBA players practice in them and many wear tank versions under their uniforms.

If Adidas has its way, the new look will be a growing trend.

the way they should be. I'm not foolish enough to think some won't think we're messing with tradition. But I think it's going to be really well received. Over time, I wouldn't be surprised if every team has one."

Air Max 90 Mid Winter Print

Air Max 90 Mid Winter Print

Air Max 90 Mid Winter Print

Air Max 90 Mid Winter Print

"We certainly heard from a lot of basketball traditionalists that short shorts were sacrosanct to the basketball uniforms Air Max 90 Blue And White

Air Max 90 Mid Winter Print

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